1. The insight Melissa Rubin offers in the coca-cola ad she analyzes is that coca-cola was a company that has been synonymous with the american culture since its invention. Throughout her entire analysis she describes ho well coke has appealed to its consumers without much overt effort. The tactic coke used in this specific ad was to really target the middle and working class, which primarily made up the U.S. population at the time. The conclusions Rubin came to are in line with my own after looking over the ad.
2. She incorporates historical context in a very fluid way. There was no obvious points when i realized i'm being filled in on historical times; it was natural with her analysis and not something that could have been considered boring or forceful or excessive in comparison to her analysis.
3. Other questions that could have been answered about an ad would be: -Who is the target audience, and why are they being target specifically? are there other outlying demographics that may also be reached or intentionally not reached with the advertisement? how does this advertising style differ from similar ads in a more present time?
4. A contemporary ad that projects the values of the era we live in would be a modern day coca-cola ad. they use many of the same techniques; targeting the middle class population, but now include various ages, races, and genders; no one specific demographic stands out. Also the ability to reach so many people because it is a video ad and not a print one, coke really has to make sure that no matter who watches it they personally can identify with the commercial without also maybe offending someone else.
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